Multiethnic group of businesspeople meeting outdoors in a modern city
Choosing the right conference hotel venue is an important factor to the success of global business events [Read More…]
How to make your international event a success
Latest Articles
Discounts as an element of the long- and short-term pricing strategy
The pricing decision is an important element of the marketing mix for every product and service. It not only determines the profit margin of the particular product. More importantly, it positions the product in the mind of the customer: [Read More…]
7 of the Largest Internet Business Models in the World
Since the arrival of the modern-day Internet, a number of new and exciting business models have emerged. Made possible by increasingly fast broadband connections, powerful computers and smartphones, these sectors have grown quickly in just 20 years or so. Now, they’re some of the largest and most lucrative models in the world. [Read More…]
Why UK Businesses Shouldn’t Ignore GDPR
EU legislation is, often, neither the most exciting nor relevant topic to our business lives. Much of it dictates the specifics of trade, controls safe manufacturing and various other, broad topics. However, from time to time there are significant regulations that matter not only to a specific subset of businesses but to almost every business currently operating around the globe. [Read More…]
Four Marketing Lessons We Can Learn from Casinos
In order to market any enterprise successfully, you sometimes need to think outside the box. Using the same stale old tactics over and over soon stops delivering any tangible gain.
This becomes a problem even more with the rise of the concept of “Best Practices”. Pushed by eager consultants, businesses around the world started to analyze their peers and to adopt what they considered to be their winning practices. [Read More…]
Does Your Business Need Web Conferencing?
The massive growth in video consumption is already taking advertising companies by storm. In 2015, about 96 percent of households in Germany had internet access Europa reports. And as video consumption now accounts for as much as 50 percent of all mobile traffic, it’s safe to say that a lot of users are spending their time watching videos online. That’s the market companies want to capture. But if you’re hardly adept at any kind of video technology, adding this to your infrastructure might not be easy. [Read More…]
A Checklist of Startup Mistakes that Could Kill Your Business
It’s hard enough to put up a startup. There are no guarantees of success. Tech.co says about 50 percent of all new businesses fail within the first five years. And half of those that do probably won’t make it in the next 5 years. That’s a massive amount of failure. And one you’ll need to accept if you want to build your own startup from the ground. With so many new businesses that won’t see the light of day, you’ll want to make sure yours won’t be one of them. So take a look at the following startup mistakes and learn how to avoid them: [Read More…]
Latest from our reading list
Less is Beautiful
Minimalism and simplicity are hot topics nowadays. This book takes these concepts into the business world: [Read More…]
The rise and fall of strategic planning
This book has been on my list to write a review about for some time. I read it after the Strategy Safari – which was a great entry into Mintzberg’s view of strategy. Although it clearly goes beyond that, for me it is some sort extended, more detailed and more formal version of a chapter from the Strategy Safari. [Read More…]
Making sense of strategy
If you are looking for a compact framework of corporate strategy – what it is all about and how to do it – this book will be a good choice for you: [Read More…]
Not Invented Here: Cross-industry Innovation
Innovation was and remains crucial if you want to remain competitive and keep pace with your industry. Much has been written about innovation. This book virtually adds some fresh thoughts to to body of knowledge. [Read More…]
Latest Link Tips
The big shift in strategy
The last decades have brought a dramatic change in the external environment for almost every business. What has been a fairly stable and predictable landscape for a very long time has become a mix of dynamic, ever-changing and unpredictable forces. It is almost common sense now that the traditional approach to strategy, which builds on a more stable environment, needs an update. However, many businesses are still struggling to replace their strategy process of internal and external analysis with something more suitable. I guess this is partly due to the fact that there aren’t many workable approaches around.
The Articles The big shift in strategy part 1 and part 2 from John Hagel III may provide a solution. [Read More…]
Why strategic plans fail
It is almost common sense that many strategic plans fail to deliver the expected results. Richard Marker, who has worked as a strategic planner in private and non-profit sectors, shares his own observations about this problem in his article Why Strategic Plans Fail. [Read More…]